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Internship Profiles > Internship at FEM MEDIA GmbH, MUNICH

	WHAT ASPECTS OF YOUR ACADEMIC BACKGROUND WERE HELPFUL DURING YOUR INTERNSHIP? All of the computer, data processing and financial skills that I developed as part of my first year of studies were valuable in terms of analysing the number of visits to the site and processing other quantitative data. My marketing courses were also beneficial when undertaking customer and competitive research. IF YOU COULD REPEAT THE INTERNSHIP WHAT WOULD YOU DO DIFFERENTLY? I wouldn’t change the internship as I really learned a lot. If possible, I would like to have more formal training so I can increase my contribution but I expect that as I develop through my studies I will be in a position to achieve that.

Internships

INTERNSHIP
AT FEM MEDIA GmbH

L

ast Summer Rabia Mekic, a second year GBCM student, undertook an internship at Fem Media GmbH which is an online women’s portal.

WHAT WAS THE NATURE OF YOUR ROLE AND THE POSITION YOU HELD?

My role was very varied and I worked in all areas of the company. Key tasks included:

• Researching various women’s topics for website
• Weekly/monthly reporting on the number of visits to the website
• Competitive analysis
• Establishing IT codes for the partner websites
• Translations (English to German, German to English)

WHAT WERE YOUR INTERNSHIP EXPECTATIONS AND KEY LEARNING GOALS?

As I am interested in setting up my own firm in the future, I was really looking to gain an insight into the challenges faced by a start-up company. In addition, my goal was to work closely with key staff in the company and gain an understanding of their daily routine.

DID THE INTERNSHIP MEET THESE EXPECTATIONS AND DID YOU ACHIEVE KEY LEARNING GOALS?

It was definitely great to experience a real work environment. The internship helped me to get a perspective of the type of work I could possibly do in the future. At the beginning I was concerned about my lack of training but as the internship progressed I realised that being thrown in at the deep end really made me learn.

WHAT CONTRIBUTION DO YOU FEEL YOU MADE IN THE INTERNSHIP PERIOD?

I helped out in many different ways and supported other employees. I also feel that through my cultural background, international perspective and English language skills, I was able to bring something special to the team.