Marketing Management

This course is aimed at managers or individuals who would like to broaden their understanding of marketing and develop marketing competencies.

The course is very practically orientated and is aimed at assisting the participant not just in understanding key marketing theories but also applying these in the real life business context.

In facilitating this, an innovative marketing matrix is used which provides participants with a holistic view of various marketing approaches and assists them in implementing these in a practical context.

Content

The Marketing Concept
The Evolution of Marketing
Customers Defined
Meeting Customer Needs
The Marketing Matrix
Marketing Management Decision Making
Structures and Competencies to Support Marketing
Marketing in Practice

Cost: €620 per participant

If you would like to join us for this seminar, please complete and fax the application form on the right hand. For further details contact us at or (089) 59990845.