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Programmes >
Seminars
> Marketing Management
Seminar in Marketing Management
24/25th May, 2008
 This
course is aimed at managers or individuals who would like to broaden
their understanding of marketing and
develop marketing competencies.
The course is very practically orientated and is aimed at assisting
the participant not just in understanding key
marketing theories but also applying these in the real life business
context.
In facilitating this, an innovative marketing
matrix is used which provides participants with a holistic view of
various marketing approaches and assists them
in implementing these in a practical context.
Content
- The Marketing Concept
- The Evolution of
Marketing
- Customers Defined
- Meeting Customer Needs
- The Marketing Matrix
- Marketing Management
Decision Making
- Structures and
Competencies to Support Marketing
- Marketing in Practice
Cost: €450 per participant (€ 420
if taken as part of the Mini-MBA programme)
Discounted price of € 220 for the first seminar course taken at GBCM (to
avail of this offer more than one course must be booked at time of first
registration)
If you would like to join us for
this seminar, please complete and fax the
application form on the right hand. For further details contact us at info@globe-college.com
or (089) 59990845.
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