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Programmes > Undergraduate Programmes > BA in Marketing

Students undertake a three year staged programme which culminates in a Bachelor in Marketing. At each stage, students can choose to progress to the next year of their studies at GBCM or graduate with an internationally recognised qualification. This option to graduate after years one and two provides flexibility for those students who may not want to commit initially to a three year degree programme, who may want to take time out to work during their studies or who wish to change the location of study after a certain period of time (transferring their credits to selected colleges in over 30 countries world wide).

YEAR ONE Higher National Certificate in Business YEAR TWO Higher National Diploma in Business YEAR THREE Bachelor in Marketing

Year One

In year one students gain an understanding of key business areas such as marketing, finance, accounting, management and research. Courses are conducted on a full time basis over two semesters. Upon successful completion, students are awarded a Higher National Certificate in Business which is accredited by Edexcel.

Year Two

In the second year of study, students broadened their business knowledge by studying diverse subjects such as marketing planning, operations, entrepreneurship and management accounting. Upon successful completion of year two, students are awarded a Higher National Diploma in Business which is accredited by Edexcel.

Year Three

In the third year, students explore areas such as Business Policy, European Business and Trade, Strategic Marketing Management, Marketing Communications, Creativity, Innovation & Enterprise in Marketing and International Marketing. Upon successful completion of the programme, students are awarded a Bachelor in Marketing by Griffith College in Ireland. This degree, which is accredited by HETAC (the accrediting body of the Irish government) is designed to provide students with a rich, holistic perspective of business and marketing.