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Industrial
Visits
> Guest Lecture Event at the BMW Group
Guest Lecture
Event
at the BMW Group
13 November, 2007
As part of our ongoing
“Guest Lecture” series the students and faculty of GBCM will attend an
event at the BMW Show Room, Dachauerstrasse 92 in München on November
13th, 2007 at 7pm.
Mr. Jörg Dohmen (MINI Brand
Strategy and Marketing Planning) will hold a 2 hour presentation on
the Success Story of the brand MINI. He will also have a Q&A session
afterwards.
BMW Group is a car and
motorcycle manufacturer with headquarters in Munich. They bought MINI
in 1994 as part of the Rover Group and made it its’ own brand. The
“new” MINI was developed under the authority and supervision of the
BMW Group. The original MINI was produced from 1959 to 2000 before the
new MINI hit the streets in 2001.
Feel free to join us at the
Löwenbräukeller, Nymphenburgerstrasse 2 am Stiglmaierplatz, after the
presentation.
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